Terms of service
Last updated: 2 October 2026
These terms govern your use of CommerceTrace (“we”, “us”), operated from Romania. By connecting a store you agree to them.
1. What the service does
CommerceTrace reads your Shopify orders and your Google Analytics 4 reporting data, compares them, and reports differences it can identify — orders missing from GA4, duplicated purchase events, and values or currencies that do not match.
2. What it does not do
The service is diagnostic. It does not repair your tracking, modify your store, your theme, your tags, or your Google Tag Manager container. Acting on a finding is your decision, and any change to your store is made by you.
3. Accuracy, and the limits of what can be proven
Findings are graded confirmed, suspected, or inconclusive according to how well the available evidence supports them. This grading is deliberate and material: an inconclusive result means the service does not have enough evidence to reach a verdict, not that your tracking is fine.
We do not warrant that every tracking fault will be detected, nor that every finding reflects a genuine fault. Google Analytics applies processing delays, sampling, thresholding, and data grouping that can hide or distort the underlying data, and the service cannot see what Google does not report.
Findings are information for your own investigation, not financial, accounting, tax, or legal advice, and must not be relied on as a record of revenue. Your Shopify order data remains the record of what you sold.
4. Your responsibilities
- You must be authorised to connect the Shopify store and Google Analytics property you connect.
- You are responsible for keeping your account access secure.
- You must not attempt to access another customer's data, disrupt the service, or reverse engineer it.
- You must not use the service to access a store or analytics property you do not own or administer.
5. Access and availability
We work to keep the service available, but it may change or be interrupted, and we do not commit to a specific availability level.
6. Fees
CommerceTrace is currently free, including the connected full audit. If we introduce a paid plan, we will tell you by email before it applies. Any charge is made through Shopify at the price shown on the Shopify App Store listing, and Shopify asks for your approval before billing begins. Nothing is charged without that approval.
7. Your data
How we handle your data is set out in the privacy policy, which forms part of these terms. You keep all rights in your store and analytics data. We use it only to provide the service to you.
8. Data processing terms
This section is the data processing agreement between you and CommerceTrace for the purposes of Article 28 of the EU General Data Protection Regulation (“GDPR”). It applies where CommerceTrace processes personal data on your behalf in order to provide the service. You are the controller and CommerceTrace is your processor for that processing. Each party remains an independent controller for personal data it processes for its own account administration, security, legal compliance, and business communications.
Details of processing. The subject matter is the diagnosis and monitoring of Shopify and Google Analytics ecommerce tracking. Processing lasts while your account or connection is active and for the deletion periods stated in the privacy policy. Its nature and purpose are to read, compare, classify, store, and report the minimum order and analytics data required to find tracking faults. The data may include order identifiers, amounts, currencies, timestamps, product or line-item information, and technical analytics and event metadata. The data subjects are your shoppers and customers, and your staff or other account users. CommerceTrace does not intentionally request shopper names, postal addresses, email addresses, or telephone numbers from Shopify.
Your documented instructions are these terms, your use and configuration of the service, and any additional written instructions we agree to. You are responsible for ensuring those instructions and the data you connect have a lawful basis, and for giving data subjects any notices required by law. We will tell you if, in our reasonable opinion, an instruction infringes applicable data-protection law, unless the law prevents us from doing so.
As processor, CommerceTrace will:
- process personal data only on your documented instructions, unless applicable law requires otherwise;
- ensure people authorised to process it are bound by confidentiality;
- apply appropriate technical and organisational security measures, including access controls, encryption of stored OAuth credentials, tenant isolation, and data minimisation;
- assist you, taking account of the processing and information available to us, with data-subject requests, security obligations, impact assessments, and regulator consultations;
- notify you without undue delay after becoming aware of a personal-data breach affecting data processed for you;
- at the end of the service, delete or return personal data at your choice, except where law requires retention; and
- make information reasonably necessary to demonstrate compliance with this section available to you and permit proportionate audits, subject to confidentiality and security safeguards.
You authorise the sub-processors identified in the privacy policy. We remain responsible for imposing materially equivalent data-protection duties on them. We will give reasonable notice before adding or replacing a sub-processor where practicable, so you can object on reasonable data-protection grounds. If the parties cannot resolve an objection, you may stop the affected processing by disconnecting and ending the service. International transfers and their safeguards are described in the privacy policy.
9. Ending the agreement
You may disconnect your store and close your account at any time, and doing so ends these terms. We may suspend or end access if these terms are breached, or if we stop offering the service — in which case we will give reasonable notice where we can.
10. Liability
To the maximum extent permitted by law, we are not liable for indirect or consequential loss, for lost profits or revenue, or for decisions made on the basis of the service's findings. Nothing in these terms limits liability that cannot be limited by law.
11. Third-party services
The service integrates with Shopify and Google Analytics. It is not affiliated with, endorsed by, or sponsored by Shopify Inc. or Google LLC. Your use of those platforms is governed by their own terms. Shopify is a trademark of Shopify Inc.; Google Analytics and Google Tag Manager are trademarks of Google LLC.
12. Changes to these terms
We may update these terms. For material changes we will notify account holders by email before they take effect. Continuing to use the service after that constitutes acceptance.
13. Governing law
These terms are governed by the laws of Romania, where the service is operated from. Nothing here removes any protection you have under the mandatory law of your own country of residence.